![]() Question Marks: Products with high growth and low market share.Cash Cows: These are products with low growth and high market share.Dogs: These are products with low growth or market share.For this reason, the BCG matrix is also referred to as the Growth-Share Matrix. These classifications are based on the growth rate of the industry and the market share of each business unit relative to the largest existing competitor. Depending on the country, most stores offer free Wi-Fi Internet access.īCG Growth-Share Matrix classifies different business units or products into 4 different categories Dogs, Stars, Cash Cows and Question Mark. Some offerings are seasonal or specific to the store location. Starbucks offers hot and cold beverages, whole bean coffee, micro-ground instant coffee, espresso, caffè latte, teas with and without leaves, juices, frappuccino drinks, pastries and snacks. ![]() The rise of the second wave of coffee culture is generally attributed to Starbucks, which introduced a greater variety of coffee experiences. Of the Starbucks stores in the U.S., more than 8,900 are operated by the company itself, while the rest are licensed. As of November 2021, the company had 33,833 stores in 80 countries, including 15,444 in the United States.
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